Plantlife launches the Great British Wild Flower Hunt

  • YouGov survey for Plantlife reveals 70% of us want to know more about wild flowers
  • And while 70% of people could identify the nation’s favourite flower, the bluebell, 80% of people didn’t know the name of the common dog-violet which is found in 97% of the UK
  • Dr Trevor Dines: “People have told us they want to know more about the ‘extraordinary ordinary’ pop of colour in a normal day"
Girl blowing dandelion

Plantlife, Europe's largest charity dedicated to wild flowers and other flora, today (8 June) is launching the interactive Great British Wild Flower Hunt (GBWH) in response to exclusive new polling that reveals that people across Great Britain are crying out to know more about wild flowers.

Polling commissioned by Plantlife and conducted across Great Britain reveals a voracious appetite from respondents for a better understanding of our wild plants and for more connectedness to nature.

GBWH, the UK’s first large-scale interactive guide to wild flowers, offers everyone the opportunity to both have fun and boost their botanical knowledge like never before.

Today's polling reveals people's desire to know more about plants:

  • Nearly 70% of respondents agreed they would like to be able to identify more wildflowers.
  • While only 11% of 16-24 year-olds felt confident they could correctly name many wild flowers, 56% expressed a desire to be able to identify more.

Dr Trevor Dines, Plantlife Botanical Specialist, said:

“White, yellow, pink, blue... wild flowers appear in the cracks in the pavement, under hedgerows and by our roadsides. But what are their names? It’s exciting to know that people have told us they want to know more about the ‘extraordinary ordinary’ pop of colour in a normal day – particularly over half the 16-24 year olds we polled. The Great British Wildflower Hunt gives you the facts and folklore in an easy, fun way, and you can share information on social media and find out what other people have found in your neighbourhood.”

The Hunt includes nearly 50 flowers to identify and allows hunters to filter photos by colour, mark off flowers spotted, and earn flower points to be shared on social media via #WildflowerHunt. Firm favourites like buttercups and red clover earn users one star, while rarer gems like common spotted orchid and harebell are three-pointers.

The polling shows that older generations know more about wild flowers than younger ones:

  • Only 4% of 16-24 year-olds were able to name red clover correctly, compared to 45% of those aged 55 or older.
  • Worryingly, less than half (49%) of 16-24 year olds were able to name bluebell - the nation’s favourite wildflower - correctly, compared to 83% of those aged 55 or older.
  • #WildFlowerHunt offers families a fun way to share knowledge. “If you do know about wild flowers, this is a really easy way to share that enthusiasm with the younger generation,” says Dr Dines. “I learnt so much from my parents and grandparents, and that generosity of spirit is what we want to encourage.”

    Marian Spain, Chief Executive of Plantlife said:

    “Lots of us love wild flowers but can feel unconfident around them and want to know more. The Great British Wild Flower Hunt is designed to do just that. You can do it on your phone or print off the sheets, and take them with you while you’re walking the dog, with toddlers in the park or out on a country stroll.”

    “It’s all about people reconnecting with wild flowers. It is part of our Forget-me-not campaign, which Plantlife developed in response to the Oxford Junior Dictionary dropping plant names like bluebell and blackberry from its latest edition - for many children today they are not as relevant. But if you think back to a really happy moment in your childhood – are you inside or outside? Plantlife’s bet is that you are outside, surrounded by nature.”


    Join the Great British Wildflower Hunt

    Taking part in the Great British Wildflower Hunt is a great way to enjoy flowers, whether you’re familiar with them or not. And by letting Plantlife know what you’re found, you’ll help our work to make sure that there are more flowers and that the next generation can enjoy them.

    Find out more