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No Mow May lets wild plants flower by asking the public to relax their mowing regime each spring. Find out why 2023’s campaign was bigger and wilder than ever.
Our annual promotion of the No Mow May movement bloomed bigger and better than ever in 2023, with even more people joining our call to relax their mowing regime and save wildflowers from the chop.
More than 7000 people pledged to put their lawnmowers away during May – an increase of more than 30% on 2022.
And 90% of those who took part committed to mowing less frequently throughout the summer and beyond. This impressive legacy is providing a lifeline for our wild plants by giving them the time and space to bloom.
The Plantlife team created a raft of engaging content:
We also delivered advice and campaign updates straight into participants’ inboxes, with over 66% of recipients opening the weekly email. In addition, more than 3,000 supporters also signed up to read our exclusive lawn guide, which was written by an expert team of botanists from Plantlife.
This coverage stretched further than just online, with the campaign featuring in 1,600 written articles and by the broadcast media at least 25 times. This included high profile appearances such as Plantlife’s Sarah Shuttleworth on Radio 4’s Today Programme, while Gillian Burke gave No Mow May a shout out on BBC Springwatch.
During 2023, No Mow May was widely represented across the UK, with unmown lawns found in 118 postcodes. These ranged from large urban spaces like Birmingham, to more rural areas such as Devon.
Our top 5 No Mow May postcodes were found in:
More than 50 local authorities also adjusted their mowing patterns to create road verges and parks which were buzzing with more life than ever.
This year’s No Mow May campaign reached a wider audience than ever before, helped along by supporting messages from social media influencers, community groups, schools and a range of public and private bodies, including many environmental organisations.
This legacy continued during Let it Bloom June and throughout the summer – which helped create the wildest No Mow May yet.
Discover how Plantlife is working with governments to protect and restore temperate rainforest along the Atlantic coast of Britain.
The Green Links Bridgend initiative has chalked up some impressive achievements over the past 12 months while continuing to strengthen the links people have with the green spaces around them.
Our partnership project to connect communities to species-rich meadows while restoring these important habitats has come to a close.