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How individuals are making a difference

Helping rebuild a plant-rich world with the help of our generous supporters.

A man standing in front of a Plantlife fundraising gazebo at an event

Individual giving continues to be of huge importance to Plantlife, and saw our generous supporters gift an impressive £1.2million during 2022/23. This came through memberships, donations, merchandise sales and at events, and included sponsorship collected by dedicated London Marathon runners. 

Three fundraising appeals also took place. These included the Big Give Christmas Challenge, Fight for our Rainforests and Coronation Meadows – which has now raised £212,851 over the past decade. We ended the year by launching a new appeal to raise vital funds to support our nature reserves. We hope it will capture people’s imagination and help these important environments to thrive long into the future. 


Our members

The past 12 months have seen our membership increase by 27% to 17,723 people. This was in no small part due to the hard work of our face-to-face fundraisers. They made the most of the reintroduction of events and shows following COVID-19, where they met existing members and encouraged many more to join. We are grateful for the support of everyone who shares our vision for a plant-rich world. As well as strengthening our voice, their backing will help us to plan our future conservation work with more certainty. 

We were pleased to welcome some of these new supporters to our annual virtual members’ day in September. Plantlife trustee Jill Kowal give a presentation, while author and campaigner Guy Shrubsole and botanical specialist Joshua Styles were also guest speakers. We later built on the success of this event by taking steps to further strengthen our relationship with members. This saw us ask new recruits about their joining experience so we could find areas for further improvement. 

More ‘Funding our Work’

Plantlife and Lidl bring wildflowers in store
Female and young child looking at yellow buttercups.

Plantlife and Lidl bring wildflowers in store

Lidl supported Plantlife by bringing wildflower survey to its customers.

Launching our science and impact work
Matt Pitts wearing a suit and an orange head scarf shakes hands with King Charles

Launching our science and impact work

We’re kickstarting an important research and education programme with the help of a £390,000 grant. 

Connecting and protecting grasslands in Wales
Three people with backpacks and papers crouched investigating wild plants growing from the grass they're stood in

Connecting and protecting grasslands in Wales

We’ve been awarded £1m to restore and conserve species-rich grassland across Wales and protect this vital habitat for the future.